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In the wake of the sub-prime mortgage disasters in the US, the crashing of stock markets around the world, and the already upon us, I mean, approaching recession, it’s refreshing to know that those kooky free market, pull yourself up from your bootstraps, capitalists over at Minyanville are launching their very own virtual world for children. Did I say refreshing? I meant terrifying.

Partnered with Kaboose, a family themed network of sites, the new vw is called MinyanLand and it’s set to teach kids all about the wonders of fiscal responsibility. As their About page so clearly lays out:

We created MinyanLand as a platform to entertain and educate a young generation so they understand the concept of a market and the basics of economics and finance on a real world level.

To help this young generation learn about this wonderful workings of the stock-market are two cute (and presumably cuddly) mascots: “Hoofy” the Bull and “Boo” the Bear (get it?)

In that spirit of free-market magnanimity, MinyanLand will be completely sponsor-supported and free for all, because:

Our mission is to help address the gap between classes created in part by the financial illiteracy of many in our country, if not the world.

To frame class divides as being caused by the “financial illiteracy” of one group while not looking at other factors (race, gender, language, etc) that have created and maintain our current class system is perpetuation of the classic free-market doctrine of meritocracy. When this doctrine is being wrapped up in the guise of a cartoon world aimed at kids, it is a cause for real concern.

Added to this is MinyanLand’s worrying focus on encouraging “such behavior as charitable giving” instead of empowering the ‘young generation’ to actually work to change the system and remove the need for charitable giving.

Despite this grumbling, please be aware that I’m all for teaching kids about financial responsibility. That’s the argument put forth by many ‘play mini games for coins and buy stuff’ world creators. There is merit in that, but I think these worlds need to be balanced with equitable social responsibility elements as well.

From what I see, this isn’t going to happen in MinyanLand. Although, according to the Virtual Worlds News post, where I learned about MinyanLand, the first 50,000 registrants will receive a $50,000 MinyanMoney handout, bonus.

I wonder if the MinyanLand creators see the irony of creating an upper class of residents before even going into beta? Probably not.