Why I’m excited to give Descent into Overworld away for free.

Tomorrow I’m hoping to lose a lot of money.

In fact, I’ve been losing money for the past week and will keep losing money until December 11th. But tomorrow, I’m hoping I’ll lose a whole whack of the stuff.

I’m giving one of my best-selling ebooks away for free.

That’s right, for the next week or so, Descent into Overworld is available for free.

Totally, completely, no-strings attached, free.

Don’t just sit there reading, jump to your favourite book site and grab your copy.

Then you can come back and find out why I’m doing this.

Go on, I’ll wait. Here, I’ll even give you the links:

Amazon US | Amazon CA | Amazon UK | Barnes & Noble | Kobo | iTunes | Google Play | Smashwords

Back? Good, let us continue . . .

Why, Liam, Why??

Good question! Giving away books for free has always been an effective publishing marketing strategy, but an expensive one. People can read your book, hopefully enjoy it and even more hopefully recommend it to a friend or two or sixteen.

With ebooks, however, it cost nothing (or next to nothing) to give away digital copies. In the last few years this has led to a tsunami of free books hitting Amazon and other book sites. The effectiveness of “free” has been diminished but done correctly it can still work.

And one way to do it right is to work with an ebook book discovery service like BookBub. Every day, they send book recommendations to thousands of subscribers. This often leads to thousands of downloads.

This exposure can lead to lots of other fun stuff, like reviews on Amazon, newsletter signups or, the holy grail of them all, purchases of your other books.

Tomorrow, Thursday November 26, Descent into Overworld will be featured in the BookBub email sent to tens of thousands of middle grade book fans. And hopefully, a bunch of them will download the book and from there, who knows?

You don’t have to subscribe to BookBub to get the book, but you do have to act fast. After December 11th, the freeness ends and the money-grabbing, please-pay-for-my-book game continues.

Here are those links again:

Amazon US | Amazon CA | Amazon UK | Barnes & Noble | Kobo | iTunes | Google Play | Smashwords

Go on, grab the book!