I’ve been awake for less than three hours and already I’ve blown Buy Nothing Day [BND in the UK]. It all started with an empty carton of milk and ended with me standing in line at the No Frills wrestling with my conscious (it wasn’t a very difficult struggle, really.)
It’s easy to mock culture jamming protests like BND and TV Turn Off Week, but it’s surprisingly hard to successfully participate in them. These culture jamming actions aren’t going to shake the foundations of capitalism or our society (and that’s not their goal), but they do get people thinking and hopefully talking about this stuff. And that’s a good place to start.
So, see how long you can go today without buying something. If you’ve already blown it like me, try again tomorrow. Trust me, society won’t notice, but you will.
Now, I’m off to pour some of my ill-gotten milk into my fair trade coffee – does that balance it out?
tagged: [buy_nothing_day] [consumerism] [milk]
