how not to market a video game

The release date of this game is “When it’s done”. Anything else, and we mean anything else is someone’s speculation. There is no date. We don’t know any date. If you have a friend who claims they have “inside info”, or there’s some game news site, or some computer store at the mall who claims they know – they do not. They are making it up. There is no date. Period.

– the good people at 3D Realms

Six years in the making with no delivery date and no screen shots on the web because the old ones “no longer represent the game’s current look and feel”, Duke Nukem Forever earns a Lifetime Achievement Award in Wired Magazine’s 7th Annual Vaporware Awards.

Vaporware describes any gizmo that is much hyped but never hits the shelves and Duke Nukem Forever is the poster boy for this trend of digital delirium. Check the list and see what other gadgets didn’t see the light of day.

In the meantime be happy you’re not Kyle Cuzzort, who pre-ordered the game a long time ago:

“So long, in fact, that I’m thinking of getting the receipt framed so it will be ready when I have kids and the game comes out.”