A few months ago, I asked if I was the only one troubled by Doodle 4 Google, the in-school marketing campaign art competition put on by the good folks at Google. Since then, over 16, 000 K – 12 students across the United States have spent valuable class time helping Google redesign their logo, just like Dennis Hwang does for special occasions and holidays. Unlike Mr. Hwang, the thousands of students working to “re-design” Google’s logo aren’t paid employees of the corporation. They’re just unpaid labour in Google’s latest marketing campaign to establish brand loyalty in young students, take over the learning and become the curriculum.
Check out the classroom product placement and unquestioning student/teacher adoration for the Google logo in the video below.
Continue reading ‘Doodle 4 Google continues in-school branding campaign’
Tags: adcreep, consumerism, corporations, culture, doodle4google, education, google, literacy
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