No, not my Max. This Max. As usual, he’s spot on.

Advertising is so pervasive is because everyone thinks it’s money for nothing: you put up some ads, you get paid, what’s the harm? The non-monetary side of the transaction can’t be measured. What’s the undivided attention of a twelve-year old worth? What’s the real cost of making our police dependent on ad revenue? What’s the final invoice on installing corporate patriotism in our kids?