What is it?
- 3-D web-based Arctic-themed virtual world specifically aimed at kids age 6 - 14 years.
Why study it?
- easy to access - requires no download
- has a sophisticated, but easy-to-use interface
- can be played for free, with limitations
- allows chatting, messaging and other text-based communications
- ad-free
- very safe for kids to play - has parent controls
- just bought by Disney for $350 million (we’ll be seeing a lot more of it in the future)
