When we decided to offer Media Meltdown as a free download, we hoped it’d catch some attention. In one week, we crashed the server and at last count have given away over 25,000 free downloads. This week, Publishers Weekly ran a great piece on Media Meltdown, calling the free download an “online feeding frenzy”.

They also spoke to Orca Editor Andrew Woolridge about the whole thing:

Unlike some authors who remain wary of undermining sales with free digital releases, Wooldridge said the the Graphic Guide creative team approached him about doing the free promotion: “The author asked us to give the free promotion a try,” said Wooldridge, who was encouraged by the gesture. “There’s a hunger for material like this,” he said. “Teachers see the book online or see the Web site and it all leads to book sales.” Indeed, while Orca is conservative with its print runs, Wooldridge said the first three books have averaged sales of about 25,000 copies.

Read the whole story at Publishers Weekly.

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